Structure & editorial planning
Define the audience, purpose, outline and content requirements before production.
Practical expertise across technology, design, operations and research.
eBooks
READERPurpose
before
pages.Editorial planning
before
pages.Editorial planning
A publication, not just a file
Start with the reader, the message and the format.
An eBook brings together a clear purpose, well-structured content and a format that works for its readers. We coordinate planning, writing, editing, design and production to the scope you need.
Three production chapters
A considered route from idea to eBook
Writing, editing & design
Shape supplied or newly developed material into a coherent, readable publication.
Digital production
Prepare agreed output formats and review how the eBook will be distributed or published.
Production notes
Plan the content before polishing the pages
We agree who supplies and approves content, what formats are needed and how revisions will be handled.
Brief
Agree the reader, purpose, content, rights and intended formats.
Create
Develop and review the structure, copy and visual direction.
Prepare
Check final files against the agreed formats and distribution plan.
Common questions
Can you work with content we already have?
Yes. Existing material can be reviewed and structured for the intended audience and format. The extent of rewriting or editing is agreed in the scope.
Which formats can you prepare?
Formats depend on the publishing or distribution platform. We will confirm the technical requirements before production.
Who is responsible for image and text rights?
Rights and permissions should be confirmed before publication. We will agree who supplies and clears each asset as part of the project.